Ever since the growing field of digital marketing has started making an impact on our digital lives, the internet giants are coming up with multiple influential techniques. We are specifically talking about the techniques that complement digital marketing in one way or another. Out of all the available options, Google Analytics is the most important one.

What is Google Analytics?

If you want to keep a closer eye on the total customer traffic on your website, using the Google Analytics feature should be your ultimate option. It will tell you the total number of potential customers that visit your website so that you may turn them from visitors to permanent customers of your business by running targeted marketing campaigns.

How to Implement Google Analytics on your Website?

Like most other digital marketing techniques, this one is also completed in several steps. However, there is no rocket science involved and one can go through the process in the simplest possible manner. To get an idea, go through the following steps carefully to avoid having to wait for long to keep a closer eye on your website traffic.

Create Google Analytics Account

The first step is to get your hands on your analytics account. Most of us already use Google accounts daily, which will make the process even easier for us. If it is so, it means that your Google account can be utilized as your Google Analytics account and you don’t need to go through the basics again. Ensure that the account you are using is designated for business use as soon as you decide to implement Google analytics through this platform.

Contact Admin

You need not worry as this is not like contacting your office manager or the admin of a social media page. In fact, you just need to go to your Google Analytics page and look for the option “Admin” at the top left of your screen. Once you click on the Admin button, now is the time to look for the “Property” option. Create your property on this platform and give it a name of your choice. Now go to the option that is termed as “Universal Analytics Property.” It will ask you to give the URL of your website. After giving the URL, you will be asked to share the basic details of your business and then finally; your property will be created.

Data Entry and Tracking Code

Now we will talk about a couple of steps at the same time. When you are done with creating a property, go to the home page to fill in some other vital data. You will be asked to select a time zone, preferred view option, access management, content grouping, etc.
After selecting the best options from these domains, now is the time for the most important step. It is all about getting a tracking code for your Google Analytics account. You will get a tracking code from the drop-down menu or the Property tool-bar.
When you get the code, waste no more time adding the tracking code to your actual website. It is the most important thing to have in your Google Analytics scheme as it will keep a record of everyone who is visiting your website.