Marketing has been around ever as it is used to highlight the name of a brand, service or any institute. The main aim of marketing is to let maximum people know about anything. Since the evolution of the internet, we have seen a new type of domain and it is known as digital marketing. As the name suggests, digital marketing is related to promoting different things on the internet. It comprises several tools and applications that fall in the bigger domain of digital marketing. SEO, SEM and Google Ads are a few examples and we will discuss these in the section below.

What is SEO?

SEO is an abbreviation for Search Engine Optimization. It is a technique used in digital marketing that helps in improving the quality and quantity of any internet website. In simple words, certain actions are being taken that will bring more visitors to a specific website. Search Engine Optimization helps in giving a higher ranking to your business page on the internet. The technique takes help from certain keywords that have a sound weightage on the search engines. When SEO analysts use these keywords on their websites, the chances are higher that it will bring more visitors to your page. SEO has been getting all the hype on the market, and almost all the online brands and other institutions are taking help from such a digital marketing technique.

What is SEM?

Search Engine Marketing (SEM) is another domain that is closely related to SEO. As the name suggests, it also makes sure that certain websites, applications, articles and blogs are ranked at a higher place in the rankings of different search engines. The main aim is to increase the visibility as much as possible so that the potential customers or visitors are successful in reaching the desired page. The popularity and applications of SEM are getting all the hype in the digital marketing industry for all the right reasons. Online business brands now realize the significance of such techniques in the digital marketing arena with an aim to highlight the name of their brands all over the internet.

Introduction to Google Ads

It is an online marketing platform specifically started by Google for its users where they will be able to run targeted ads for their targeted audience. Moreover, through this platform, the users will also be able to measure their success and keep a record of the total costs. When the users can run targeted marketing campaigns, they will be able to save a lot of money compared to the traditional marketing methods we used previously. The feature of Google Ads is the latest in the domain of digital marketing and it ensures result-oriented marketing in a shorter time period.


Cutting things short, we live in a fast-paced world where the competition is increasing rapidly. To stay relevant in the online business industry, we need to utilize digital marketing applications in an effective manner. The introduction of SEO, SEM, and the Google Ads mechanism applications is needed right now if you want to make your online presence worth it.